10 Tricks to Cut Your Word Count

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Yes, I know. I keep banging on about how important it is to cut useless words out of your writing. And I’m not about to stop now, because useless words make your writing a slog to read. Gross. 1. Use Better Verbs We’ve talked about this before. It’s probably my favourite trick for reducing your […]

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How to Make a Freelance Writing Website: A Comprehensive Guide

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You could argue that you don’t need a website to become a freelance writer. You could. But then I would tell you to sit down, shut the fuck up, and listen to this. While yes, you may be able to snag the odd (and I do mean odd) client from Upwork or Fiverr or Craigslist […]

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Should You Refer to Yourself as ‘We’ On Your Website?

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Hey, so remember that time we talked about how fucking douchey it is to talk about yourself in the third person on your own website? Yeah, I’m really glad you decided to stop doing that, because ugh. So gross. But now there’s something else we need to address: your use of plural pronouns on your […]

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Why You Shouldn’t Sell SEO Articles Alongside Blog Posts

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I hear from a lot of my Start SEO Writing students who want to add blog posts, copywriting and other types of content to their services. And time and again, I tell them not to. Marketing SEO articles and other types of content together is just fucking dumb. (If you missed my post on the […]

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Announcing: Start Content Writing — Build a Freelance Writing Business You Love from Scratch in 6 Weeks

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Back in January, in a post about my goals for the year, I mentioned two courses I planned to create: The Advanced Class and The Master Class. I ran the first iteration of The Advanced Class behind the scenes with some of my veteran students during the first few weeks of the year. It was […]

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The Difference Between SEO Articles and Blog Posts

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There’s a lot of confusion these days about the difference between SEO articles and blog posts — and rightly so, because the lines are blurring. Simply put: SEO articles are written purely with the goal of helping to boost websites up the rankings of Google. Blog posts are written to engage prospective customers and clients, […]

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