How to Improve Your Life and Business by Conducting 28-Day Experiments

Something I started doing a few months ago is 28-day experiments. I’ve found that they’re an excellent way to make gradual changes to my work and lifestyle without too much pressure. I’m the kind of person who rebels against rules and is absolutely horrified at the thought of any sort of restriction placed on me, […]

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How NOT to Open Your Website

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How many times have you seen one of the following when you first landed on a website? ‘Hello!’ ‘Welcome!’ ‘Welcome to [site name]!’ ‘Welcome to my little corner of the internet!’ And how many times did you then go on to purchase something from said website? Can’t remember? Well then, let me tell you. The […]

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10 Tricks to Cut Your Word Count

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Yes, I know. I keep banging on about how important it is to cut useless words out of your writing. And I’m not about to stop now, because useless words make your writing a slog to read. Gross. 1. Use Better Verbs We’ve talked about this before. It’s probably my favourite trick for reducing your […]

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How to Make a Freelance Writing Website: A Comprehensive Guide

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You could argue that you don’t need a website to become a freelance writer. You could. But then I would tell you to sit down, shut the fuck up, and listen to this. While yes, you may be able to snag the odd (and I do mean odd) client from Upwork or Fiverr or Craigslist […]

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Should You Refer to Yourself as ‘We’ On Your Website?

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Hey, so remember that time we talked about how fucking douchey it is to talk about yourself in the third person on your own website? Yeah, I’m really glad you decided to stop doing that, because ugh. So gross. But now there’s something else we need to address: your use of plural pronouns on your […]

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Why You Shouldn’t Sell SEO Articles Alongside Blog Posts

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I hear from a lot of my Start SEO Writing students who want to add blog posts, copywriting and other types of content to their services. And time and again, I tell them not to. Marketing SEO articles and other types of content together is just fucking dumb. (If you missed my post on the […]

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