Don’t Forget Why You’re Doing This

I’m sat in Stansted airport as I write this, having spent five days in Valencia, eating dish after dish of paella, sharing many a bottle of vino tinto with friends, and wandering countless beautiful graffitied backstreets in the 20+ degree sunshine (DID I MENTION IT’S NOVEMBER? TWENTY DEGREES. YES).

Point is, this is the first time I’ve been abroad this year. And it made me think: the whole point of starting this business was to allow me to travel and to go on adventures — to see things I’ve never seen and do things I’ve never done. To make me feel alive.

And that hey, I should actually do that. I have big plans to hit the road semi-permanently next summer. Various things have held me back from doing so until now. One of which, yes, was growing a business — much easier to do when you stay in one place for a while. But what about after that? Just when do you finally use your business to help you live the life you’ve been dreaming of, instead of just slaving away day after day, trying to get just that little bit better, earn that little bit more money, feel that little bit more secure?

WHEN?

Maybe travel isn’t one of the reasons you decided to start your own online business. Maybe you just wanted to spend more time at home. With your spouse. Your kids. Hanging out friends. Relaxing. Working on your hobbies. Learning to play the keytar or speak Spanish or ride a motorbike.

But whatever your reasons — don’t you fucking forget them.

Don’t let the reasons you decided to start this business get away from you as you become wrapped up in the stresses of making sure it runs properly from day to day.

Because if you forget, why did you even bother? You may as well have just stayed in your day job.

P.S. This is a cuttlefish. I ate it.

CTHULU

P.P.S. Last chance to take The Quickstart Class: How to Become a Freelance Writer in 4 Weeks with No Prior Experience this year! Class starts Friday.

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