People ask me what they should write about when they start a blog for their business. Makes sense, because I teach people how to become freelance writers, and having your own blog is a crucial part of becoming a successful, highly paid writer.
But I can’t tell you what to write about. That depends on your business, your target audience, and all that other stuff.
What I can tell you is how to write about things:
1. Be Helpful
Write about your own experiences, your own challenges, and what you did to overcome them. The key thing here is that you must already have overcome your challenges. Don’t write about shit you’re still going through. If you write about how you can’t motivate yourself to do the work you need to do, you’ll come off as whiny, floundering, and like you have no fucking clue what you’re doing.
And why would people hire you if that were the case?
On the other hand, if you write about something you’ve been through — and successfully come out on the other side of — you’ll look like you’ve got your shit together and that you’re actually capable of helping people.
Never forget that that is the whole point of business: helping people. Without that, you’ve got no business. Money is just a nice side effect of helping people.
2. Be Excruciatingly Honest
Those challenges you overcame? Talk about them deeply. Don’t leave out the bits that make you look bad or that didn’t work out quite as planned. The goal here is not to seem perfect. It’s to seem human. Because if you want to be successful, you need people to resonate with you and your story — and if you gloss over all the parts that make you human, you’ll alienate everybody. Because nobody is perfect. Nobody will relate to your story if it only contains the perfect bits.
But people will relate to all the things that have gone wrong for you. And they’ll feel better for knowing it’s possible to get through them, and more confident that you’re the one to help them do it.
So write about your insecurities. Write about things that you’re worried will make other people think you’re weird. Write about things you’d be embarrassed for your friends to know. Write about things you almost don’t even want to write privately, in case somebody stumbles upon it.
3. Tell Stories
You don’t want to be just another vapid ‘here’s a top 10 list of marketing tips’ blogger, do you? The best blogs are the ones that allow the writer to make a personal connection with the reader, and just listing some ‘helpful tips’ every week will not do that. You want people to get to know you.
I mean, how well do you feel you know me right now? We could go for coffee and it would be awesome, right? Now go back through my posts and see if I don’t tell little stories in them.
Not only do the stories help you get to know me — they also help illustrate the point I’m trying to make, which is just as important.
Every time I publish a blog post, you learn a little something more about me and a little something more that you can apply to your biz. And your blog should do the same. Because we’re not as bothered about what you do, as we are about who you are.