Do you have a product or service you want to sell — but you just can’t quite figure out how to write about it in a way that makes people want to buy it?
Well, you’re in luck. Because there’s a simple 4-step framework you can follow.
I’m using it right now, actually. It goes something like this:
This is the part where you need to grab your prospect’s attention. Fail to do that and, well, they won’t even notice you exist — so they definitely won’t buy from you.
How do you do it? By asking a question that addresses a problem they have. People’s heads will whip up if they think you have the answer to their woes.
Alright, so you’ve got your prospect’s attention. Now you need to keep it. And you do that by promising the solution to their problem.
You don’t actually give them the solution — but you let ’em know you’ve got it! The whole point here is to get them to keep reading.
NOW you can give them the solution. Read back over this blog post and you’ll find we’re in this phase of the framework right now.
The whole point of writing persuasive copy is to get people to buy something, right? Yeah: now that you’ve gotten people’s attention and shown them your expertise, they will be primed to buy from you.
So I guess this is the point where I should try to sell you something. Except I’m not going to, because this is a blog post, not a sales page. Though I’m sure you’ll remember me the next time you need help trying to sell something.
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(SEE WHAT I DID THERE? Yeah. That was my offer. The offer doesn’t necessarily have to be a direct sale: it could just be something that moves your prospects closer to the sale — like signing up to your mailing list.)