You might feel accomplished after writing a super long piece of copy that took you ages. But did you really need to use all those words? Or could you have said it with less?
The thing is, writing fewer words is harder — but it’s also better.
Why Writing Fewer Words is Harder
Consider this brilliant saying: ‘I would have written a shorter letter but I didn’t have the time.’
Writing shorter pieces requires the ability to pack the same amount of meaning into fewer words.
Think about it: if you have a giant suitcase and 43 items you’re taking with you, it’s easy to toss it all in. But it’s also more cumbersome and more likely to get jumbled up.
But if you have a small suitcase for your 43 items, it’s going to take a lot more skill to fit everything in — but it’ll be so much easier to find what you’re looking for and get where you’re going.
Same thing with words.
Why Writing Fewer Words is Better
If you can get the same message across in fewer words, you’re more likely to retain your reader’s attention and, so it follows, more likely to make a sale.
So do yourself a favour: the next time you write something, go back and see how many words you could cut out without losing any meaning. And be brutal about it.