Why I Don’t Want to Learn to Read Faster, Thanks (Plus What I Read in July 2017)

Fuck those articles, man. They’re everywhere. You know the ones I mean, right? How to 10X Your Reading Speed and Never Have to Savour a Book Again! I suspect these are written with information gatherers in mind rather than people who read for joy. But still, what the hell? And then there are those ‘reading’ apps that will allow you to gather all the salient points from a book without […]

How to Make a Website for Your Business Without Melting Your Brain in a Haze of Code and Crippling Anxiety

Holy shit, you’re starting an online business? That’s badass. AND TERRIFYING. If technology is not your forte, you might think you’re not capable of setting up your own website. BUT YOU ARE. Honest. I’ve helped tons of people – many self-proclaimed technophobes – set up their own websites with the instructions below. That’s not to say all of them found it easy – but they got there in the end, […]

What I Read in April, May and June 2017

It’s been a while since I wrote one of these columns. I’m going to be honest: I planned to stop writing them. But then I changed my mind (because it’s fun) so here I am again. It will soon become clear that part of the reason I decided to stop was because, er, I haven’t been reading much? Oops. Anyway, whatever. Here we are. What I Read in April, May […]

How to Write Sales Copy That Will Make You Feel Really, REALLY Awful About Yourself

There’s a certain tone of voice some biz owners use in their sales copy that irks the shit out of me. It is the internet marketing equivalent of Chad from the high school track team. I call it Bro Copy. Which according to a friend of mine is not a term I coined, but one he did during a chat we had, so I am going to throw credit over […]

How to Write in a Consistent Tone of Voice When Your Mood Changes ALL THE GOD DAMN TIME

You know what your voice sounds like. You write in it every day, after all. (Haha, just kidding. Did I make you feel inadequate by implying everyone else in the world writes every day?) The trouble is, this is a business you’re running here. And you need your voice to come out the same every time you write. You know, so you look consistent and professional. You don’t want to […]

9 Ways You’re Fucking Up Your Personal Brand’s Reputation

Having a personal-branded business doesn’t mean you can just do whatever the hell you want with it. I mean, you can, since it’s your business and whatever. But if you want to, you know, make money, you shouldn’t. Here are some things you should most def avoid: 1. Flaunting Your Lack of Confidence Wait, what? Unconfident people don’t flaunt anything, do they? Well, sure, maybe not overtly. But that doesn’t […]

Feeling Lost and Directionless? I Was Too.

I went to my dad’s funeral in 2011. There, I met David. I’d never met or even heard of him before. He was one of my dad’s old friends. They used to go to the pub together. A smart, academic-type guy, we got chatting about what the hell I was going to do now. I’d just returned from backpacking, which was what I’d planned to keep doing for the foreseeable […]

Your Specialist Niche Isn’t Enough: How to Become the ONLY Choice

If you’ve done any research into building a business at all, you’ll know all about the importance of – *shudder* – niching down. In this progressively tighter-packed sardine tin we like to call the internet, everyone screams about the importance of ‘niching down’ and ‘standing out’ and ‘being different’. And this is true to an extent. Those things are important. But they are not ALL you need. You could have […]

On Writing: How Much Description is TOO Much?

I started reading Geek Love by Katherine Dunn last year, and god, it was dense. Now, I am not someone who perseveres through books she’s not enjoying. I will dump that shit faster than my boyfriend the day before Valentine’s Day. (Side note: I like the 10% rule. If you’re not interested by 10%, put the book down and move on. Also applies to boyfriends, probably.) But this book had […]