When Being Good Enough Isn’t Good Enough (Hint: ALWAYS)

Last night, I was inside a cathedral. It had the whole gargantuan Christmas tree and twinkling lights thing going on. There were mince pies and cava. And the main event: four choirs. THE SCENE WAS SET. I was going to have a festive evening indeed, and it was going to get better and better as the night went on. Right? Well, no. Not exactly. The first choir trotted onto the […]

My 29 Extremely Personal Tips for Surviving Your First Five Years in Business

I quit my job five years ago, two months after making my first income from freelance writing. Sometimes, even now, I have these moments where I’m like, holy fuck, this is my LIFE. I don’t have to rely on anyone else to earn enough money to live. I don’t have to be anywhere at a certain time each day. I don’t have to do anything I don’t want to do, […]

How to Make a Website for Your Business (WITHOUT Melting Your Brain)

Holy shit, you’re starting an online business? That’s badass. AND TERRIFYING. If technology is not your forte, you might think you’re not capable of setting up your own website. BUT YOU ARE. Honest. I’ve helped tons of people – many self-proclaimed technophobes – set up their own websites with the instructions below. That’s not to say all of them found it easy – but they got there in the end, […]

How to Write Sales Copy That Will Make You Feel Really, REALLY Awful About Yourself

There’s a certain tone of voice some biz owners use in their sales copy that irks the shit out of me. It is the internet marketing equivalent of Chad from the high school track team. I call it Bro Copy. Which according to a friend of mine is not a term I coined, but one he did during a chat we had, so I am going to throw credit over […]

How to Write in a Consistent Tone of Voice When Your Mood Changes ALL THE GODDAMN TIME

You know what your voice sounds like. You write in it every day, after all. (Haha, just kidding. Did I make you feel inadequate by implying everyone else in the world writes every day?) The trouble is, this is a business you’re running here. And you need your voice to come out the same every time you write. You know, so you look consistent and professional. You don’t want to […]

9 Ways You’re Destroying Your Personal Brand’s Reputation

Having a personal-branded business doesn’t mean you can just do whatever the hell you want with it. I mean, you can, since it’s your business and whatever. But if you want to, you know, make money, you shouldn’t. Here are some things you should most def avoid: 1. Flaunting Your Lack of Confidence Wait, what? Unconfident people don’t flaunt anything, do they? Well, sure, maybe not overtly. But that doesn’t […]

Feeling Lost and Directionless? I Was Too.

I went to my dad’s funeral in 2011. There, I met David. I’d never met or even heard of him before. He was one of my dad’s old friends. They used to go to the pub together. A smart, academic-type guy, we got chatting about what the hell I was going to do now. I’d just returned from backpacking, which was what I’d planned to keep doing for the foreseeable […]

Your Specialist Niche Isn’t Enough: How to Become the ONLY Choice

In this progressively tighter-packed sardine tin we like to call the internet, everyone screams about the importance of ‘niching down’ and ‘standing out’ and ‘being different’. And this is true to an extent. Those things are important. But they are not ALL you need. You could have a super-specialist niche, like an editor who specialises in copy-editing memoirs, personal essay collections and other narrative non-fiction. Or an SEO consultant who […]

9 Popular Bits of Online Business Advice I Gleefully Ignore

Jesus Christ, there is SO MUCH online business advice out there. Some of it’s good, a lot of it’s shit, and most of it is regurgitated crap you’ve read 673 times before. Today I’ve decided to share a few of the main pieces of advice out there that I gleefully ignore, in the order that you are probably supposed to do them in. 1. Offer a free multi-day email course […]

Is It Okay to Voice Your Political Opinions in Your Business?

After the trauma that was Donald Trump being elected as president last week, I posted a supportive message on Untamed Writing’s Facebook page for all my American readers who were suffering through it. What I did not expect was that someone would reply with, ‘Mourning? Are you kidding? I’m celebrating!’ Because no, I definitely was not kidding. My first reaction to this comment was simply to be astounded that someone […]