6 Embarrassing Freelance Copywriting Mistakes I’ve Made (Please Don’t Read This?)

Someone once told me it was reassuring to learn that I am as messed up as everyone else. It’s not my favourite compliment to ever have received, but if you squint at it, it IS a compliment, right? Right??? In an internet crammed with ‘thought leaders’, ‘gurus’ and ‘influencers’ (it’s impossible to write those without using quotes, isn’t it? If you don’t hate yourself, I mean), I guess it would […]

What I Read Last Month, feat. food, freedom and feminism

Oh god, I’m behind on my challenge to read 100 books this year already. It’s fine, though. I’ve been, uh, intentionally NOT reading. By which I mean I’ve been intentionally playing Dragon Age Origins instead. I also accidentally started writing a fantasy novel, and writing a book is more impressive than reading one, right? So let’s just say everything is fine and I’ll catch up later, okay? (I have a […]

How I Ranked My Freelance Writing Website #1 on Google

If you’re a freelance writer in Edinburgh, stop reading now. THIS INFORMATION IS NOT FOR YOU. *hisses* Okay, now let’s talk about how I got my freelance writing website, EdinburghCopywriter.com, to rank number one on Google, almost immediately bringing me a big case-study job for a lovely new client down the road from me, a half-day’s work for an agency in the city, AND a surprise request from an editor […]

What I Read Last Month, feat. smut, booze and sexy robots in space

IT’S BACK! Lost in the great blog blitz of 2017, now it hath returned: the WHAT I READ LAST MONTH column. Sorry, sorry, I’m trying to make it sound grander than it is. Is it working? Basically, I’m going to share with you a list of the books I read each month, along with my thoughts about them, which often have nothing whatsoever to do with the content of the […]

What the Hell Happened in 2017 & What the Hell I’m Going to Do in 2018

February! That’s when you’re supposed to write your review of the previous year and your goals for the current one, right? Yes. Let’s pretend that is why I am only just writing this. Although if you keep reading you’ll probably figure out the real reason. Here’s the short version: nothing went as planned in 2017. I’m going to break this down by analysing my (75% failed, 25% flailed) goals for […]

When Being Good Enough Isn’t Good Enough (Hint: ALWAYS)

Last night, I was inside a cathedral. It had the whole gargantuan Christmas tree and twinkling lights thing going on. There were mince pies and cava. And the main event: four choirs. THE SCENE WAS SET. I was going to have a festive evening indeed, and it was going to get better and better as the night went on. Right? Well, no. Not exactly. The first choir trotted onto the […]

My 29 Extremely Personal Tips for Surviving Your First Five Years in Business

I quit my job five years ago, two months after making my first bit of money from my new freelance copywriting business. Sometimes, even now, I have these moments where I’m like, holy fuck, this is my LIFE. I don’t have to rely on anyone else to earn enough money to live. I don’t have to be anywhere at a certain time each day. I don’t have to do anything […]

Why I Don’t Want to Learn to Read Faster, Thanks

Fuck those articles, man. They’re everywhere. You know the ones I mean, right? How to 10X Your Reading Speed and Never Have to Savour a Book Again! I suspect these are written with information gatherers in mind rather than people who read for joy. But still, what the hell? And then there are those ‘reading’ apps that will allow you to gather all the salient points from a book without […]

How to Make a Website for Your Copywriting Business (WITHOUT Melting Your Brain)

Holy shit, you’re starting a copywriting business? That’s badass. AND TERRIFYING. If technology is not your forte, you might think you’re not capable of setting up your own website. BUT YOU ARE. Honest. I’ve helped tons of people – many self-proclaimed technophobes – set up their own websites with the instructions below. That’s not to say all of them found it easy – but they got there in the end, […]

How to Write Sales Copy That Will Make You Feel Really, REALLY Awful About Yourself

There’s a certain tone of voice some biz owners use in their sales copy that irks the shit out of me. It is the internet marketing equivalent of Chad from the high school track team. I call it Bro Copy. Which according to a friend of mine is not a term I coined, but one he did during a chat we had, so I am going to throw credit over […]