How to Write in a Consistent Tone of Voice When Your Mood Changes ALL THE GOD DAMN TIME

You know what your voice sounds like. You write in it every day, after all. (Haha, just kidding. Did I make you feel inadequate by implying everyone else in the world writes every day?) The trouble is, this is a business you’re running here. And you need your voice to come out the same every time you write. You know, so you look consistent and professional. You don’t want to […]

9 Ways You’re Fucking Up Your Personal Brand’s Reputation

Having a personal-branded business doesn’t mean you can just do whatever the hell you want with it. I mean, you can, since it’s your business and whatever. But if you want to, you know, make money, you shouldn’t. Here are some things you should most def avoid: 1. Flaunting Your Lack of Confidence Wait, what? Unconfident people don’t flaunt anything, do they? Well, sure, maybe not overtly. But that doesn’t […]

Feeling Lost and Directionless? I Was Too.

I went to my dad’s funeral in 2011. There, I met David. I’d never met or even heard of him before. He was one of my dad’s old friends. They used to go to the pub together. A smart, academic-type guy, we got chatting about what the hell I was going to do now. I’d just returned from backpacking, which was what I’d planned to keep doing for the foreseeable […]

Your Specialist Niche Isn’t Enough: How to Become the ONLY Choice

If you’ve done any research into building a business at all, you’ll know all about the importance of – *shudder* – niching down. In this progressively tighter-packed sardine tin we like to call the internet, everyone screams about the importance of ‘niching down’ and ‘standing out’ and ‘being different’. And this is true to an extent. Those things are important. But they are not ALL you need. You could have […]

On Writing: How Much Description is TOO Much?

I started reading Geek Love by Katherine Dunn last year, and god, it was dense. Now, I am not someone who perseveres through books she’s not enjoying. I will dump that shit faster than my boyfriend the day before Valentine’s Day. (Side note: I like the 10% rule. If you’re not interested by 10%, put the book down and move on. Also applies to boyfriends, probably.) But this book had […]

In Defence of Social Media (and How It Can Be Awesome for Business)

I hate it when people are like holy shit, you need to spend less time on social media. It’s such a waste of time, man. Get out there into the real world. I mean seriously, what the fuck? You just know the people who say that are the type of douchenozzles who ‘streamline their processes’ and ‘optimise their days’ and ‘hack their lives’ and ‘make me want to stab myself […]

3 Things I COULD Do to Increase Profits (But Don’t and Never Will, Thank You Very Fucking Much)

Back in November I wrote a post about 9 bits of business advice I gleefully ignore. Not long after I published it, I realised I’d missed out one of the worst offenders: POP-UPS. I’d intended to write a whole post devoted solely to tearing them down, but then a couple of other things I’d missed came to my attention. So fuck it, I am writing a new post featuring three […]

A Life-Changing Mantra for the Unconfident Writer

Are you one of those writers who panics about not being good enough? I’m betting you are. I mean, there’s like an 80% chance that you are. Unless you’re not a writer and are just here for the awesome logo (LOOK CLOSER) and witty repartee, in which case, well, hi, I guess. But back to the 80% – I know you. I’ve met many people like you. The lack of […]

8 Badass Ways to Procrastinate

Let’s be truthful here: everyone procrastinates. There is no way that even Tony Robbins doesn’t procrastinate SOMETIMES. Unless he is a robot. Hmm… Uh, anyway. I digress. My point is: YOU procrastinate, and so do I. But some ways to procrastinate are more badass than others. I think we can all agree that binging on Netflix and junk food is in the top 3 list of not-great ways to procrastinate […]

Confession: I Recommended Bluehost for Way Too Long – and Here’s Why I Never Will Again

I recently went through my entire website obliterating any mention of Bluehost. That’s the hosting company I used to recommend to people who wanted to get their websites up and running. And now I’m here to issue you with a warning about why you absolutely should not sign up with Bluehost – no matter how trustworthy the famous blogger recommending them to you seems. If you’ve thought about starting your […]