Alicia Armeli: An Untamed Writing Success Story

I’m super excited to share an interview with one of my former freelance writing students, Alicia Armeli, today. If you could pin down one main reason for wanting to become a freelance writer, what would it be? I love to write! It can’t get more simple than that. I think often throughout life people focus on what they should be doing or what is safest, but that’s not for me. […]

The Difference Between Benefits and Features

Touting benefits over features is the cornerstone of good copy. So, what exactly is the difference? What the hell am I banging on about? Well, suppose you want to buy an Aston Martin. Yeah, bear with me. You don’t buy an Aston Martin because you want an Aston Martin. And you don’t buy it because it has a 6-litre engine or because it can go super ridiculously fucking fast, or […]

Where to Find Your Writing Voice

When you run a personal brand, it’s insanely important to use your voice. But where the fuck is it? How do you find it? Fortunately for you, I know where it’s hiding. It’s NOT in your emails to work colleagues, in the essays you wrote for college, nor in the formal letters you write to your bank or your gas supplier or your internet provider. No. It’s not in any […]

The Stupidly Huge Importance of Finding ‘Your Voice’

You’re a freelance writer, so the ultimate deciding factor on whether somebody decides they want to hire you or not is how you write. Duh. And the thing that makes your writing appealing to someone? It’s not your impeccable grammar or your knack for using commas correctly: those things should be a given in the eyes of your clients. Having immaculate grammar is not going to help you stand out […]

What NOT to Say On Your Freelance Writing Home Page

How many times have you seen one of the following when you first landed on a website? ‘Hello!’ ‘Welcome!’ ‘Welcome to [site name]!’ ‘Welcome to my little corner of the internet!’ And how many times did you then go on to purchase something from said website? Can’t remember? Well then, let me tell you. The answer is zero. It feels natural to write a welcome message like that on your […]

10 Tricks to Cut Your Word Count

Yes, I know. I keep banging on about how important it is to cut useless words out of your writing. And I’m not about to stop now, because useless words make your writing a slog to read. Gross. 1. Use Better Verbs We’ve talked about this before. It’s probably my favourite trick for reducing your word count (and making your writing more exciting, obvs). What do I mean by using […]

Should You Refer to Yourself as ‘We’ On Your Website?

Hey, so remember that time we talked about how douchey it is to talk about yourself in the third person on your own website? Yeah, I’m really glad you decided to stop doing that, because ugh. So gross. But now there’s something else we need to address: your use of plural pronouns on your own website when you are the only person behind your website. There’s a growing trend of […]

A Practical Guide to Eliminating Excess Words

A couple of weeks ago I talked about how to make your writing slick as fuck. But perhaps that’s not as easy as I made it sound. If you’re not used to cutting out your own words, how do you identify which ones need the boot? How do you murder your darlings, swiftly and objectively? Before you begin this exercise, there are two things to remember: You must not try […]

How to Make Your Writing Slick as Fuck

I’m about to share with you my number one tip for improving your writing tenmillionfold. Yes, TENMILLIONFOLD. It’s very simple, but most people find it hard to do. Are you ready? Here it is: Cut out ALL unnecessary words. Use the fewest words possible to convey your meaning. Brutally cut out all words that do not need to be there. I’m not kidding: be an asshole to your words. Delete […]

How to Block Out Distractions and Focus on Your Work

I’ve spent the past two hours writing. I’m in a shopping centre that was playing godawful peppy music when I arrived. I’d been awake for approximately 45 minutes and was not ready for godawful peppy music. I’m never ready for that shit. It was early in the day, so there wasn’t much ambient sound to help muffle the noise. Unfortunately, I’m not somebody who can easily work with music in […]