I don’t think this is something I’ve ever talked about before. Or even thought to mention. Because it just seems so god damn obvious. But it isn’t, apparently.
So why am I mentioning it now? Because a student of mine pointed out in our Facebook group how doing this one ridiculously simple thing helped her land a new project with her best client:
It’s baffling to me that there is any other way to handle business.
Responding quickly and professionally to client emails is a surefire way to put you in their good books. They’ll come to see you as somebody who’s reliable, helpful, easy to work with and professional – and for that reason, you’ll be first on their list when they need somebody to take on a new project.
If you’ve ever worked in a shitty menial job before like I have, you’ll be all too familiar with the boss phoning up at the last second to ask if you can cover a shift. And you probably said yes, just like I did. And you know what? Your boss probably called you first. And that’s who you want to be in business, too.
The one who’s called first.