How to Write Sales Copy That Will Make You Feel Really, REALLY Awful About Yourself

There’s a certain tone of voice some biz owners use in their sales copy that irks the shit out of me. It is the internet marketing equivalent of Chad from the high school track team. I call it Bro Copy. Which according to a friend of mine is not a term I coined, but one he did during a chat we had, so I am going to throw credit over […]

How to Write in a Consistent Tone of Voice When Your Mood Changes ALL THE GODDAMN TIME

You know what your voice sounds like. You write in it every day, after all. (Haha, just kidding. Did I make you feel inadequate by implying everyone else in the world writes every day?) The trouble is, this is a business you’re running here. And you need your voice to come out the same every time you write. You know, so you look consistent and professional. You don’t want to […]

9 Ways You’re Destroying Your Personal Brand’s Reputation

Having a personal-branded business doesn’t mean you can just do whatever the hell you want with it. I mean, you can, since it’s your business and whatever. But if you want to, you know, make money, you shouldn’t. Here are some things you should most def avoid: 1. Flaunting Your Lack of Confidence Wait, what? Unconfident people don’t flaunt anything, do they? Well, sure, maybe not overtly. But that doesn’t […]

Feeling Lost and Directionless? I Was Too.

I went to my dad’s funeral in 2011. There, I met David. I’d never met or even heard of him before. He was one of my dad’s old friends. They used to go to the pub together. A smart, academic-type guy, we got chatting about what the hell I was going to do now. I’d just returned from backpacking, which was what I’d planned to keep doing for the foreseeable […]

Your Specialist Niche Isn’t Enough: How to Become the ONLY Choice

In this progressively tighter-packed sardine tin we like to call the internet, everyone screams about the importance of ‘niching down’ and ‘standing out’ and ‘being different’. And this is true to an extent. Those things are important. But they are not ALL you need. You could have a super-specialist niche, like an editor who specialises in copy-editing memoirs, personal essay collections and other narrative non-fiction. Or an SEO consultant who […]

My 2017 Goals: A Quarterly Check-In

I decided to do things differently this year. Rather than slinging together a list of goals – random things it’d be kinda cool to achieve by the end of the year – I chose to focus instead on building up three simple daily practices. The three practices are: writing, reading and exercising. I purposely chose to make them easily doable: Write 400 words a day, no matter what. Paper journalling […]

On Writing: How Much Description is TOO Much?

I started reading Geek Love by Katherine Dunn last year, and god, it was dense. Now, I am not someone who perseveres through books she’s not enjoying. I will dump that shit faster than my boyfriend the day before Valentine’s Day. (Side note: I like the 10% rule. If you’re not interested by 10%, put the book down and move on. Also applies to boyfriends, probably.) But this book had […]

In Defence of Social Media (and How It Can Be Awesome for Business)

I hate it when people are like holy shit, you need to spend less time on social media. It’s such a waste of time, man. Get out there into the real world. I mean seriously, what the fuck? You just know the people who say that are the type of douchenozzles who ‘streamline their processes’ and ‘optimise their days’ and ‘hack their lives’ and ‘make me want to stab myself […]

Phase 5: What’s New at Untamed Writing

Phew. I have been glued to my desk since I returned to Edinburgh, completely overhauling the content on Untamed Writing. I’m talking 12+ hours days, every single day for almost two weeks. I like to do this once a year – go through my entire site and make sure everything aligns with the work I want to do and the way I feel about my business and brand. I think […]

Life as a Digital Nomad: The Worst of Both Worlds

I knew before I even left that it wasn’t the right thing to do, really. Looking back, it seems so obvious. But I had to make sure. I had to be absolutely certain, else live a life always wondering what if. The digital nomad life, eh? Full of promise, excitement, adventure. THE DREAM. I first came upon the idea back in 2011, when I was desperately trying to figure out […]