Business

How to Make a Website for Your Business Without Melting Your Brain in a Haze of Code and Crippling Anxiety

Holy shit, you’re starting an online business? That’s badass. AND TERRIFYING. If technology is not your forte, you might think you’re not capable of setting up your own website. BUT YOU ARE. Honest. I’ve helped tons of people – many self-proclaimed technophobes – set up their own websites with the instructions below. That’s not to say all of them found it easy – but they got there in the end, […]

How to Write Sales Copy That Will Make You Feel Really, REALLY Awful About Yourself

There’s a certain tone of voice some biz owners use in their sales copy that irks the shit out of me. It is the internet marketing equivalent of Chad from the high school track team. I call it Bro Copy. Which according to a friend of mine is not a term I coined, but one he did during a chat we had, so I am going to throw credit over […]

9 Ways You’re Fucking Up Your Personal Brand’s Reputation

Having a personal-branded business doesn’t mean you can just do whatever the hell you want with it. I mean, you can, since it’s your business and whatever. But if you want to, you know, make money, you shouldn’t. Here are some things you should most def avoid: 1. Flaunting Your Lack of Confidence Wait, what? Unconfident people don’t flaunt anything, do they? Well, sure, maybe not overtly. But that doesn’t […]

Your Specialist Niche Isn’t Enough: How to Become the ONLY Choice

If you’ve done any research into building a business at all, you’ll know all about the importance of – *shudder* – niching down. In this progressively tighter-packed sardine tin we like to call the internet, everyone screams about the importance of ‘niching down’ and ‘standing out’ and ‘being different’. And this is true to an extent. Those things are important. But they are not ALL you need. You could have […]

In Defence of Social Media (and How It Can Be Awesome for Business)

I hate it when people are like holy shit, you need to spend less time on social media. It’s such a waste of time, man. Get out there into the real world. I mean seriously, what the fuck? You just know the people who say that are the type of douchenozzles who ‘streamline their processes’ and ‘optimise their days’ and ‘hack their lives’ and ‘make me want to stab myself […]

Life as a Digital Nomad: The Worst of Both Worlds

I knew before I even left that it wasn’t the right thing to do, really. Looking back, it seems so obvious. But I had to make sure. I had to be absolutely certain, else live a life always wondering what if. The digital nomad life, eh? Full of promise, excitement, adventure. THE DREAM. I first came upon the idea back in 2011, when I was desperately trying to figure out […]

3 Things I COULD Do to Increase Profits (But Don’t and Never Will, Thank You Very Fucking Much)

Back in November I wrote a post about 9 bits of business advice I gleefully ignore. Not long after I published it, I realised I’d missed out one of the worst offenders: POP-UPS. I’d intended to write a whole post devoted solely to tearing them down, but then a couple of other things I’d missed came to my attention. So fuck it, I am writing a new post featuring three […]

A Life-Changing Mantra for the Unconfident Writer

Are you one of those writers who panics about not being good enough? I’m betting you are. I mean, there’s like an 80% chance that you are. Unless you’re not a writer and are just here for the awesome logo (LOOK CLOSER) and witty repartee, in which case, well, hi, I guess. But back to the 80% – I know you. I’ve met many people like you. The lack of […]

8 Badass Ways to Procrastinate

Let’s be truthful here: everyone procrastinates. There is no way that even Tony Robbins doesn’t procrastinate SOMETIMES. Unless he is a robot. Hmm… Uh, anyway. I digress. My point is: YOU procrastinate, and so do I. But some ways to procrastinate are more badass than others. I think we can all agree that binging on Netflix and junk food is in the top 3 list of not-great ways to procrastinate […]

Reflections on 7 Weeks in Portugal as a Digital Nomad

I started writing this in The Marriott Hotel near Edinburgh airport. Right now I’m finishing it off on my mum’s sofa while she takes a nap. This is my new normal: working from random places. I don’t have my own desk or home office or, er, home, for that matter, any more. After nearly six years of living in Edinburgh, four of which were spent growing my business, I finally […]