When you run a personal brand, it’s insanely important to use your voice. But where the fuck is it? How do you find it?
Fortunately for you, I know where it’s hiding.
It’s NOT in your emails to work colleagues, in the essays you wrote for college, nor in the formal letters you write to your bank or your gas supplier or your internet provider.
No. It’s not in any of those places.
It’s in your emails to friends. It’s in your Facebook status updates. It’s in your private journals.
It’s in your text messages to your mum, your dad, your partner.
It’s wherever you write unencumbered by your ego, with no second thought to how clever this makes you sound.
In short: It’s anywhere you write without trying to write.