Do you have a product or service you want to sell – but you just can’t quite figure out how to write about it in a way that makes people want to buy it?
Well, you’re in luck. Because there’s a simple 4-step framework you can follow.
I’m using it right now, actually. It goes something like this:
1. Grab Attention
If you don’t grab your prospect’s attention, well, they won’t even notice you exist – so they definitely won’t buy from you.
How do you do it? By drawing attention to a problem they have. People’s heads will whip up if they think you have the answer to their woes.
2. Paint a Picture
Alright, so you’ve got your prospect’s attention. Now you need to keep it. And you do that by hinting at what their life will be like once they’ve got your solution to their problem.
3. Give the Details
Okay, they’re interested now. So you can give them the details. Read back over this blog post and you’ll find we’re in this phase of the framework right now.
4. Call to Action
The whole point of writing persuasive copy is to get people to buy or do something, right? Yeah: now that you’ve gotten people’s attention and shown them your expertise, they will be primed to buy from you.
If you found this post useful, stick your email address in the form below, because I’ve got more where that came from.
(SEE WHAT I DID THERE? Yeah. That was my call to action.)