There’s a common piece of advice that floats around the startup community: ‘Build up a safety net before you take the leap/quit your job/start your business/whatever.’
It means you should make sure you have some cash in reserve before you make any drastic alterations to your income, such as quitting your regularly-paid job to focus 100% on making money through an online endeavour. Six months of living expenses is commonly cited as the smallest amount you should have in the bank.
It’s sensible advice, of course. If you have a few months’ worth of cash in the bank before you quit, you’ll have more of a ‘runway’. That’s the amount of time you have in which to start making more money than you spend.
The longer your runway, the more time you have to figure out how to make this work. More time to plan, prepare, think, etc.
So common sense dictates that a longer runway is better, naturally.
But what if it isn’t?
Now I’m not saying everybody should quit their jobs IMMEDIATELY to throw themselves full swing into building a business. There are lots of factors at play. If you’re raising children, I’d say that having enough money to feed, shelter and clothe them is more important than your burning desire to do your own thing. Ditto, maybe your business idea is crap and will never make you any money, but you don’t know that yet because you haven’t tested it. You should probably figure out if you can actually make money doing this first.
But you know what? If you’ve already made some money for yourself, doing what you want to do – you can make more.
And having a shorter runway may be the catalyst you need to get your fucking arse in gear.
Any time I have a panic and think I’ve gone insane by starting my own business, I remind myself that, Hey, plenty of fine people have already given me money to do this. So I can find more.
When I quit my job, I had like, three clients. Maybe. I forget. Anyway, one of them was paying me £5 per article, which is obviously abysmal. But they were giving me five articles per day, five days a week, and they didn’t show any signs of slowing.
That’s £125 per week. Not much, but it was enough to get by on. I reasoned that I would find more clients easily enough, and that I would find better-paying clients too. And I did – on both counts. It wasn’t long before I ditched that £5 client.
There have been times along the way that I have thought, Oh shit, I need to make some more money soon or I’m going to run out.
Sure enough, I’ve always managed. Because the thing is, when you NEED that extra money – need as in, ‘not going to be able to afford food if I don’t get it’ need – you can bet your fucking life you’re going to do everything you can to get it.
It’s easy to be lazy when you have a lot of cash in the bank. It’s easy to think, ‘Oh, I can relax a bit for now, because I’ve got the next couple of months covered.’
If you’re ‘waiting’ to quit your job, waiting for the perfect moment to finally launch yourself fully into your business, ask yourself this: Do you have a legitimate reason? Or are you just scared?
Fuck yes, you should be scared. This is a big deal. But maybe a big hit of fear is exactly what you need.