Blogging

How to Write in a Consistent Tone of Voice When Your Mood Changes ALL THE GODDAMN TIME

You know what your voice sounds like. You write in it every day, after all. (Haha, just kidding. Did I make you feel inadequate by implying everyone else in the world writes every day?) The trouble is, this is a business you’re running here. And you need your voice to come out the same every time you write. You know, so you look consistent and professional. You don’t want to […]

How to Blog Every Week Without Fail

I’m writing this as I’m sat on a train down to Norwich to hang out with some of my writer friends. I’ve had a hectic two days because I learned on Sunday night that I’ve got to move out of my flat within, oh, three weeks. Naturally, I’ve gotten fuck all work done and have instead spent the past 48 hours frantically researching flats and arranging viewings, cramming them in […]

Why You Need to Blog About Shit that Matters to You

Writing a blog can be hard. More to the point, continuing to write a blog after you’ve been at it for a while can be hard. Especially if you’re struggling to think up new angles on your chosen topic – which is probably related to whatever it is you sell, right? Well, I’ve got some good news. Not everything on your blog has to be about the products or services […]

The Difference Between Web Copy and Web Content

If you have a website for your business, you’ve doubtless heard the terms ‘web copy’ and ‘web content’. But what the hell do they mean? And what’s the difference between the two? Well, this is the internet, where everything is ambiguous and open to interpretation. Which theoretically means there’s no right answer. But I’m going to give you one anyway, because what the hell is the point of this blog […]