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6 Embarrassing Freelance Copywriting Mistakes I’ve Made (Please Don’t Read This?)

Someone once told me it was reassuring to learn that I am as messed up as everyone else. It’s not my favourite compliment to ever have received, but if you squint at it, it IS a compliment, right? Right??? In an internet crammed with ‘thought leaders’, ‘gurus’ and ‘influencers’ (it’s impossible to write those without using quotes, isn’t it? If you don’t hate yourself, I mean), I guess it would […]

When Being Good Enough Isn’t Good Enough (Hint: ALWAYS)

Last night, I was inside a cathedral. It had the whole gargantuan Christmas tree and twinkling lights thing going on. There were mince pies and cava. And the main event: four choirs. THE SCENE WAS SET. I was going to have a festive evening indeed, and it was going to get better and better as the night went on. Right? Well, no. Not exactly. The first choir trotted onto the […]

How to Write in a Consistent Tone of Voice When Your Mood Changes ALL THE GODDAMN TIME

You know what your voice sounds like. You write in it every day, after all. (Haha, just kidding. Did I make you feel inadequate by implying everyone else in the world writes every day?) The trouble is, this is a business you’re running here. And you need your voice to come out the same every time you write. You know, so you look consistent and professional. You don’t want to […]

9 Ways You’re Destroying Your Personal Brand’s Reputation

Having a personal-branded business doesn’t mean you can just do whatever the hell you want with it. I mean, you can, since it’s your business and whatever. But if you want to, you know, make money, you shouldn’t. Here are some things you should most def avoid: 1. Flaunting Your Lack of Confidence Wait, what? Unconfident people don’t flaunt anything, do they? Well, sure, maybe not overtly. But that doesn’t […]

Your Specialist Niche Isn’t Enough: How to Become the ONLY Choice

In this progressively tighter-packed sardine tin we like to call the internet, everyone screams about the importance of ‘niching down’ and ‘standing out’ and ‘being different’. And this is true to an extent. Those things are important. But they are not ALL you need. You could have a super-specialist niche, like an editor who specialises in copy-editing memoirs, personal essay collections and other narrative non-fiction. Or an SEO consultant who […]

Is It Okay to Voice Your Political Opinions in Your Business?

After the trauma that was Donald Trump being elected as president last week, I posted a supportive message on Untamed Writing’s Facebook page for all my American readers who were suffering through it. What I did not expect was that someone would reply with, ‘Mourning? Are you kidding? I’m celebrating!’ Because no, I definitely was not kidding. My first reaction to this comment was simply to be astounded that someone […]

Where to Find Your Writing Voice

When you run a personal brand, it’s insanely important to use your voice. But where the fuck is it? How do you find it? Fortunately for you, I know where it’s hiding. It’s NOT in your emails to work colleagues, in the essays you wrote for college, nor in the formal letters you write to your bank or your gas supplier or your internet provider. No. It’s not in any […]

Should You Offer Other Freelance Services Alongside Writing?

Someone who took my freelance writing course emailed me about his idea to add some other services to his new writing business – services such as web development, UX design, SEO, etc. He already has experience in them, so why not, right? One of his points was that, ‘Versatility can be your advantage, especially if you’re offering your services to small and medium sized businesses. They can’t afford to pay […]

Should You Refer to Yourself as ‘We’ On Your Website?

Hey, so remember that time we talked about how douchey it is to talk about yourself in the third person on your own website? Yeah, I’m really glad you decided to stop doing that, because ugh. So gross. But now there’s something else we need to address: your use of plural pronouns on your own website when you are the only person behind your website. There’s a growing trend of […]

How to Write with Personality

One of the things I get asked most often is how to write with personality. Witness exhibit A. And Exhibit B: Hey Karen, I was checking out your website your personality really shines through the site. So awesome! I am pretty sure my writing style is dull as shit at this point. Your blog about regarding the need for a ‘professional’ not being necessary was inspiring. I’m really look to […]