Confidence and Mindset

9 Ways You’re Destroying Your Personal Brand’s Reputation

Having a personal-branded business doesn’t mean you can just do whatever the hell you want with it. I mean, you can, since it’s your business and whatever. But if you want to, you know, make money, you shouldn’t. Here are some things you should most def avoid: 1. Flaunting Your Lack of Confidence Wait, what? Unconfident people don’t flaunt anything, do they? Well, sure, maybe not overtly. But that doesn’t […]

Losing Motivation to Follow Your Dream? Try This.

Do you constantly scour the web looking for the next inspiring article to encourage you to go after your dreams, chase your passions, do what you love – and then promptly flip the kettle on, grab the cookies, and hunt down the next inspirational article? Yeah. You need to stop that. The occasional dose of inspiration is fine, sure. If you’ve hit a low point and need a kick up […]

The Top 3 Things That Stop Talented Freelance Writers Making Money

I work with a lot of newbie and aspiring writers, helping them start their own freelance copywriting businesses. And I could probably tell you within 5 minutes of talking to them which ones will struggle, despite being talented writers. Here are the big giveaways: 1. Lack of Confidence I’ve seen some pretty appalling writers go out and make money from freelancing, while talented writers flail behind, getting nowhere. And there’s […]

What to Do When You’re Paralysed with Fear and Can’t Take the First Step

I met for coffee with one of my readers today. She wants to start her own freelance writing business – has wanted to for years, in fact – but she’s never been able to take the first step. Because she’s paralysed with fear. Because she’s a perfectionist and doesn’t want to get it wrong. Because she doesn’t know what she’s supposed to do first. Or second. Or tenth. And she’s […]

When You’re Feeling Shitty and Don’t Want to Do Your Work

So you know when you’ve had a shit day – when your client didn’t like your first draft, another pitch was rejected, somebody asked for a refund? When you feel like crawling into a hole, ordering pizza, skipping your workout, and binging House of Cards while ignoring everything else in the world? You know: pretending the rest of the world doesn’t exist rather than doing what needs to be done. […]

You Can Always Change It Later

If you’re a perfectionist – and it gets in the way of your productivity – consider this your new mantra. I can always change it later. This is what I tell myself when I’m struggling against the resistance. What if it doesn’t work? Couldn’t it be so much better? What is the best way? Because I’m pretty sure this isn’t it. Shouldn’t I figure out how to make it its […]

The 6 Biggest Mistakes Freelance Writers Make When They First Start Out

1. Wavering on Price Know a pretty much guaranteed way to not get paid what you’re worth? Wavering on price. If you find yourself scrambling to accommodate somebody as soon as they ask for a discount, you’ve already lost. If you say ‘prices are negotiable’ on your website – ditto. Never ever give somebody a discount just because they ask for it. Ever. Stick to your guns and you won’t […]

How to Ask Your Clients Questions Without Feeling Like an Idiot

Do you ever get briefs from your clients and not know exactly what’s expected of you? And do you then delve into the work headfirst without asking any questions, because you’re worried you’ll come across as an amateur otherwise? There’s this underlying feeling many newbie freelancers have that they should just know what their clients want. They assume that, because they’re new to the game, they have a big gap […]

Why Working a Minimum Wage Job is the Easiest Way to Start Your Own Business

When I first decided to start my own business, I felt like it was something reserved solely for people who wanted to escape the 9–5, or cubicle nation, or the corporate world, or whatever you want to call it. It’s just not something people who work as waitresses or bartenders or shop assistants do, right? If you’re in a menial minimum wage job, it’s got to be pretty tough to […]