Copywriting

6 Embarrassing Freelance Copywriting Mistakes I’ve Made (Please Don’t Read This?)

Someone once told me it was reassuring to learn that I am as messed up as everyone else. It’s not my favourite compliment to ever have received, but if you squint at it, it IS a compliment, right? Right??? In an internet crammed with ‘thought leaders’, ‘gurus’ and ‘influencers’ (it’s impossible to write those without using quotes, isn’t it? If you don’t hate yourself, I mean), I guess it would […]

My 29 Extremely Personal Tips for Surviving Your First Five Years in Business

I quit my job five years ago, two months after making my first bit of money from my new freelance copywriting business. Sometimes, even now, I have these moments where I’m like, holy fuck, this is my LIFE. I don’t have to rely on anyone else to earn enough money to live. I don’t have to be anywhere at a certain time each day. I don’t have to do anything […]

How to Write in a Consistent Tone of Voice When Your Mood Changes ALL THE GODDAMN TIME

You know what your voice sounds like. You write in it every day, after all. (Haha, just kidding. Did I make you feel inadequate by implying everyone else in the world writes every day?) The trouble is, this is a business you’re running here. And you need your voice to come out the same every time you write. You know, so you look consistent and professional. You don’t want to […]

9 Ways You’re Destroying Your Personal Brand’s Reputation

Having a personal-branded business doesn’t mean you can just do whatever the hell you want with it. I mean, you can, since it’s your business and whatever. But if you want to, you know, make money, you shouldn’t. Here are some things you should most def avoid: 1. Flaunting Your Lack of Confidence Wait, what? Unconfident people don’t flaunt anything, do they? Well, sure, maybe not overtly. But that doesn’t […]

How Maison Created a Badass Comedy Copywriting Brand

This week I’m talking to Maison Piedfort, a hilarious badass from Charleston, South Carolina. And, just to clear up any confusion about how sophisticated she is, that’s pronounced Mason Peedfort. Maison took my freelance writing course back in November 2015, and her business turned one on 30 November. A proud day! Oh, and Maison herself turned 23 yesterday! HAPPY BIRTHDAY, MAISON. My gift to you is an interview on my […]

How I Persuaded a Cheapskate Copywriting Client to Pay Me More Than Double

Three years ago, when I was still a new freelance writer, I found a potential new client. Most of my clients at that point were people who wanted SEO articles. This woman ended up being one of my first ever copywriting clients. She wanted the content for two websites rewriting, both of which offered the same services but with different branding. She wanted 16 pages for each website. What the […]

The Difference Between Benefits and Features

Touting benefits over features is the cornerstone of good copy. So, what exactly is the difference? What the hell am I banging on about? Well, suppose you want to buy an Aston Martin. Yeah, bear with me. You don’t buy an Aston Martin because you want an Aston Martin. And you don’t buy it because it has a 6-litre engine or because it can go super ridiculously fucking fast, or […]

What NOT to Say On Your Freelance Writing Home Page

How many times have you seen one of the following when you first landed on a website? ‘Hello!’ ‘Welcome!’ ‘Welcome to [site name]!’ ‘Welcome to my little corner of the internet!’ And how many times did you then go on to purchase something from said website? Can’t remember? Well then, let me tell you. The answer is zero. It feels natural to write a welcome message like that on your […]

Should You Refer to Yourself as ‘We’ On Your Website?

Hey, so remember that time we talked about how douchey it is to talk about yourself in the third person on your own website? Yeah, I’m really glad you decided to stop doing that, because ugh. So gross. But now there’s something else we need to address: your use of plural pronouns on your own website when you are the only person behind your website. There’s a growing trend of […]