Copywriting

Attention Newbie Copywriters: Your First Drafts Don’t Need to Be Perfect

A writer friend of mine was stressed to her eyeballs a couple of weeks ago, owing to a project she wasn’t sure how to tackle. She’d never done this type of writing before and wanted to make sure she got it right, naturally. Here’s what she said: It sounds like fairly straightforward stuff, and I’m trying to treat it as such, but I really am making it up as I […]

How to Write with Personality

One of the things I get asked most often is how to write with personality. Witness exhibit A. And Exhibit B: Hey Karen, I was checking out your website your personality really shines through the site. So awesome! I am pretty sure my writing style is dull as shit at this point. Your blog about regarding the need for a ‘professional’ not being necessary was inspiring. I’m really look to […]

Should You Write About Yourself in the Third Person on Your Website?

Why did you decide to write about yourself in the third person on your website? Maybe you thought it would make you sound more professional. Or perhaps like you’re a big fancy impressive company? Or, and I’m guessing this hits a little closer to home, did you just do it because everyone else does, so that must be what you’re supposed to do? Whatever your reason, I’m betting you also […]

How to Write Conversationally

You’ve felt it, right? You’ve sat down to write, you’ve tried really hard to make it interesting, and then you’ve read it back and felt deflated because holy shit, that’s boring. This was going to be about how to write with personality, but then I realised that before I can do that I need to talk about how to write conversationally, which is a huge part of writing with personality […]

10 Super Easy Ways to Improve Your Freelance Writing Website’s Copy

Fact: Nobody’s going to buy from you if they think you’re an amateur. Or if they think you’re lazy. Or an imbecile. Or self-centred. But you’re probably making a whole bunch of mistakes in your website’s copy that convey exactly those sentiments. Exclamation points your favourite bit of punctuation? Amateur. Or imbecile, depending on your point of view. Text littered with clichés? Lazy. Talking about yourself too much? Self-centred. So […]

How to Write Persuasive Copy in 4 Memorable Steps

Do you have a product or service you want to sell – but you just can’t quite figure out how to write about it in a way that makes people want to buy it? Well, you’re in luck. Because there’s a simple 4-step framework you can follow. I’m using it right now, actually. It goes something like this: 1. Grab Attention If you don’t grab your prospect’s attention, well, they […]

How to Write a Good Tagline

Is it obvious what your business is about as soon as somebody lands on your website? Because if it’s not, there’s a good chance the people who land on it won’t stick around for long – after all, they’re not really sure how you can help them, so why should they stick around? Some brands can get away with vague, non-descriptive taglines. I’m Lovin’ It Open Happiness Just Do It […]

The Difference Between Web Copy and Web Content

If you have a website for your business, you’ve doubtless heard the terms ‘web copy’ and ‘web content’. But what the hell do they mean? And what’s the difference between the two? Well, this is the internet, where everything is ambiguous and open to interpretation. Which theoretically means there’s no right answer. But I’m going to give you one anyway, because what the hell is the point of this blog […]

How Your Business Can Benefit from Bad Grammar

The rules you learned in school about writing could be harming your business. (Know what those rules will help with? Getting good grades in your essays. So if that’s what you’re shooting for, carry on.) But if you’re a business owner who wants to connect with your customers, you can forget about those fusty old rules. I break writing rules all the frickin’ time. ALL. THE. TIME. And I make […]