Marketing

How I Ranked My Freelance Writing Website #1 on Google

If you’re a freelance writer in Edinburgh, stop reading now. THIS INFORMATION IS NOT FOR YOU. *hisses* Okay, now let’s talk about how I got my freelance writing website, EdinburghCopywriter.com, to rank number one on Google, almost immediately bringing me a big case-study job for a lovely new client down the road from me, a half-day’s work for an agency in the city, AND a surprise request from an editor […]

My 29 Extremely Personal Tips for Surviving Your First Five Years in Business

I quit my job five years ago, two months after making my first bit of money from my new freelance copywriting business. Sometimes, even now, I have these moments where I’m like, holy fuck, this is my LIFE. I don’t have to rely on anyone else to earn enough money to live. I don’t have to be anywhere at a certain time each day. I don’t have to do anything […]

How to Write in a Consistent Tone of Voice When Your Mood Changes ALL THE GODDAMN TIME

You know what your voice sounds like. You write in it every day, after all. (Haha, just kidding. Did I make you feel inadequate by implying everyone else in the world writes every day?) The trouble is, this is a business you’re running here. And you need your voice to come out the same every time you write. You know, so you look consistent and professional. You don’t want to […]

Your Specialist Niche Isn’t Enough: How to Become the ONLY Choice

In this progressively tighter-packed sardine tin we like to call the internet, everyone screams about the importance of ‘niching down’ and ‘standing out’ and ‘being different’. And this is true to an extent. Those things are important. But they are not ALL you need. You could have a super-specialist niche, like an editor who specialises in copy-editing memoirs, personal essay collections and other narrative non-fiction. Or an SEO consultant who […]

9 Popular Bits of Online Business Advice I Gleefully Ignore

Jesus Christ, there is SO MUCH online business advice out there. Some of it’s good, a lot of it’s shit, and most of it is regurgitated crap you’ve read 673 times before. Today I’ve decided to share a few of the main pieces of advice out there that I gleefully ignore, in the order that you are probably supposed to do them in. 1. Offer a free multi-day email course […]

Are You So Desperate for Cash You’re Destroying Your Freelance Copywriting Business?

I went to visit my old chiropractor the other morning. Oh god, it was so good. Nothing I like more than being put in awkward positions and having my back brutalised by a no-bullshit South African dude. He can even crack the right side of my neck, which no other chiropractor has ever been able to do. I CAN’T EVEN DO IT MYSELF. Needless to say, the man is a […]

4 Mistakes to Avoid When Sending Cold Email Pitches

If you’re not getting responses to your cold emails, it’s highly likely you’re making one of these dumb mistakes. Or maybe all of them! Either way, you need to fix them if you want to get better results. 1. Forgetting to Replace Template Details If you work from a template message when you email leads, you’ll probably have things like INSERT NAME HERE and [cute detail about lead here] scattered […]

How to Get Samples for Your Freelance Writing Portfolio When You’re Inexperienced

If you want to become a freelance writer, and to make decent money from it, you need to prove to people that you’re going to be able to do this. You’ll need to prove that you’re not only a competent writer, but that you’re also capable of working to deadlines, working to spec, and generally being a professional. It’s easy enough to build a freelance writing website. And it’s easy […]

Why You Need to Blog About Shit that Matters to You

Writing a blog can be hard. More to the point, continuing to write a blog after you’ve been at it for a while can be hard. Especially if you’re struggling to think up new angles on your chosen topic – which is probably related to whatever it is you sell, right? Well, I’ve got some good news. Not everything on your blog has to be about the products or services […]

Why Zach Braff’s Kickstarter Made $2 Million in 5 Days

Zach Braff launched a Kickstarter project asking for $2 million to fund his new movie, Wish I Was Here, and it almost instantly flew past the $2 million mark. So, you might be wondering, how the fuck did he do that? Okay, so he’s a celebrity and he’s had a lot of publicity, but you know what? So’s Bjork, and her Kickstarter flopped like a tuna on a fishing trawler. […]