Personal Branding

How to Write in a Consistent Tone of Voice When Your Mood Changes ALL THE GOD DAMN TIME

You know what your voice sounds like. You write in it every day, after all. (Haha, just kidding. Did I make you feel inadequate by implying everyone else in the world writes every day?) The trouble is, this is a business you’re running here. And you need your voice to come out the same every time you write. You know, so you look consistent and professional. You don’t want to […]

9 Ways You’re Fucking Up Your Personal Brand’s Reputation

Having a personal-branded business doesn’t mean you can just do whatever the hell you want with it. I mean, you can, since it’s your business and whatever. But if you want to, you know, make money, you shouldn’t. Here are some things you should most def avoid: 1. Flaunting Your Lack of Confidence Wait, what? Unconfident people don’t flaunt anything, do they? Well, sure, maybe not overtly. But that doesn’t […]

Your Specialist Niche Isn’t Enough: How to Become the ONLY Choice

If you’ve done any research into building a business at all, you’ll know all about the importance of – *shudder* – niching down. In this progressively tighter-packed sardine tin we like to call the internet, everyone screams about the importance of ‘niching down’ and ‘standing out’ and ‘being different’. And this is true to an extent. Those things are important. But they are not ALL you need. You could have […]

Should You Refer to Yourself as ‘We’ On Your Website?

Hey, so remember that time we talked about how fucking douchey it is to talk about yourself in the third person on your own website? Yeah, I’m really glad you decided to stop doing that, because ugh. So gross. But now there’s something else we need to address: your use of plural pronouns on your own website when you are the only person behind your website. There’s a growing trend […]

The Most Irritating Mistake Business Owners Make When Writing Their Own Copy

‘I don’t think the quirky, casual style is going to work for us.’ ‘I like the copy, but will have too much personality and entertainment for my client. Dull and boring will be fine.’ These are actual words some of my earliest clients spoke to me. They were agencies, and I was writing copy for their clients. My clients didn’t want to risk coming across as unprofessional to their clients, […]

Why You Need to Blog About Shit that Matters to You

Writing a blog can be hard. More to the point, continuing to write a blog after you’ve been at it for a while can be hard. Especially if you’re struggling to think up new angles on your chosen topic – which is probably related to whatever it is you sell, right? Well, I’ve got some good news. Not everything on your blog has to be about the products or services […]