How to Write Sales Copy That Will Make You Feel Really, REALLY Awful About Yourself

There’s a certain tone of voice some biz owners use in their sales copy that irks the shit out of me. It is the internet marketing equivalent of Chad from the high school track team. I call it Bro Copy. Which according to a friend of mine is not a term I coined, but one he did during a chat we had, so I am going to throw credit over […]

Are You So Desperate for Cash You’re Destroying Your Biz?

I went to visit my old chiropractor the other morning. Oh god, it was so good. Nothing I like more than being put in awkward positions and having my back brutalised by a no-bullshit South African dude. He can even crack the right side of my neck, which no other chiropractor has ever been able to do. I CAN’T EVEN DO IT MYSELF. Needless to say, the man is a […]

Why Zach Braff’s Kickstarter Made $2 Million in 5 Days

Zach Braff launched a Kickstarter project asking for $2 million to fund his new movie, Wish I Was Here, and it almost instantly flew past the $2 million mark. So, you might be wondering, how the fuck did he do that? Okay, so he’s a celebrity and he’s had a lot of publicity, but you know what? So’s Bjork, and her Kickstarter flopped like a tuna on a fishing trawler. […]

The Difference Between Web Copy and Web Content

If you have a website for your business, you’ve doubtless heard the terms ‘web copy’ and ‘web content’. But what the hell do they mean? And what’s the difference between the two? Well, this is the internet, where everything is ambiguous and open to interpretation. Which theoretically means there’s no right answer. But I’m going to give you one anyway, because what the hell is the point of this blog […]