If you’ve done any research into building a business at all, you’ll know all about the importance of – *shudder* – niching down. In this progressively tighter-packed sardine tin we like to call the internet, everyone screams about the importance of ‘niching down’ and ‘standing out’ and ‘being different’. And this is true to an extent. Those things are important. But they are not ALL you need. You could have […]
Social Media
In Defence of Social Media (and How It Can Be Awesome for Business)
I hate it when people are like holy shit, you need to spend less time on social media. It’s such a waste of time, man. Get out there into the real world. I mean seriously, what the fuck? You just know the people who say that are the type of douchenozzles who ‘streamline their processes’ and ‘optimise their days’ and ‘hack their lives’ and ‘make me want to stab myself […]
Why You Need a Community (and How to Find One)
When you decided to start your own business, did you feel scared? Alone? Like you were operating in a vacuum and nobody around you understood how you felt or why you wanted to do this? Yeah. Me too. I remember when I decided to start my own business, before I had done anything other than dream about it and read about it. It didn’t feel real. I hadn’t actually done […]