I quit my job five years ago, two months after making my first bit of money from my new freelance copywriting business. Sometimes, even now, I have these moments where I’m like, holy fuck, this is my LIFE. I don’t have to rely on anyone else to earn enough money to live. I don’t have to be anywhere at a certain time each day. I don’t have to do anything […]
Social Media
Your Specialist Niche Isn’t Enough: How to Become the ONLY Choice
In this progressively tighter-packed sardine tin we like to call the internet, everyone screams about the importance of ‘niching down’ and ‘standing out’ and ‘being different’. And this is true to an extent. Those things are important. But they are not ALL you need. You could have a super-specialist niche, like an editor who specialises in copy-editing memoirs, personal essay collections and other narrative non-fiction. Or an SEO consultant who […]