Social Media

Your Specialist Niche Isn’t Enough: How to Become the ONLY Choice

In this progressively tighter-packed sardine tin we like to call the internet, everyone screams about the importance of ‘niching down’ and ‘standing out’ and ‘being different’. And this is true to an extent. Those things are important. But they are not ALL you need. You could have a super-specialist niche, like an editor who specialises in copy-editing memoirs, personal essay collections and other narrative non-fiction. Or an SEO consultant who […]

In Defence of Social Media (and How It Can Be Awesome for Business)

I hate it when people are like holy shit, you need to spend less time on social media. It’s such a waste of time, man. Get out there into the real world. I mean seriously, what the fuck? You just know the people who say that are the type of douchenozzles who ‘streamline their processes’ and ‘optimise their days’ and ‘hack their lives’ and ‘make me want to stab myself […]