In this progressively tighter-packed sardine tin we like to call the internet, everyone screams about the importance of ‘niching down’ and ‘standing out’ and ‘being different’. And this is true to an extent. Those things are important. But they are not ALL you need. You could have a super-specialist niche, like an editor who specialises in copy-editing memoirs, personal essay collections and other narrative non-fiction. Or an SEO consultant who […]
