Website Tips

9 Ways You’re Fucking Up Your Personal Brand’s Reputation

Having a personal-branded business doesn’t mean you can just do whatever the hell you want with it. I mean, you can, since it’s your business and whatever. But if you want to, you know, make money, you shouldn’t. Here are some things you should most def avoid: 1. Flaunting Your Lack of Confidence Wait, what? Unconfident people don’t flaunt anything, do they? Well, sure, maybe not overtly. But that doesn’t […]

Your Specialist Niche Isn’t Enough: How to Become the ONLY Choice

If you’ve done any research into building a business at all, you’ll know all about the importance of – *shudder* – niching down. In this progressively tighter-packed sardine tin we like to call the internet, everyone screams about the importance of ‘niching down’ and ‘standing out’ and ‘being different’. And this is true to an extent. Those things are important. But they are not ALL you need. You could have […]

Confession: I Recommended Bluehost for Way Too Long – and Here’s Why I Never Will Again

I recently went through my entire website obliterating any mention of Bluehost. That’s the hosting company I used to recommend to people who wanted to get their websites up and running. And now I’m here to issue you with a warning about why you absolutely should not sign up with Bluehost – no matter how trustworthy the famous blogger recommending them to you seems. If you’ve thought about starting your […]

9 Popular Bits of Online Business Advice I Gleefully Ignore

Jesus Christ, there is SO MUCH online business advice out there. Some of it’s good, a lot of it’s shit, and most of it is regurgitated crap you’ve read 673 times before. Today I’ve decided to share a few of the main pieces of advice out there that I gleefully ignore, in the order that you are probably supposed to do them in. 1. Offer a free multi-day email course […]

Why You Need to Back Up Your Shit (and How to Do It)

If you’ve visited Untamed Writing over the past few days, you may have noticed it’s been, er, absent. I first noticed on Monday afternoon that the site wasn’t loading properly. Occasionally it would appear, but usually? No dice. I had a Skype call with a client that afternoon, and I figured the problem would have resolved itself by the time the call ended. It hadn’t. And it still hadn’t over […]

How NOT to Open Your Website

How many times have you seen one of the following when you first landed on a website? ‘Hello!’ ‘Welcome!’ ‘Welcome to [site name]!’ ‘Welcome to my little corner of the internet!’ And how many times did you then go on to purchase something from said website? Can’t remember? Well then, let me tell you. The answer is zero. It feels natural to write a welcome message like that on your […]

Should You Refer to Yourself as ‘We’ On Your Website?

Hey, so remember that time we talked about how fucking douchey it is to talk about yourself in the third person on your own website? Yeah, I’m really glad you decided to stop doing that, because ugh. So gross. But now there’s something else we need to address: your use of plural pronouns on your own website when you are the only person behind your website. There’s a growing trend […]

Should You Write About Yourself in the Third Person on Your Website?

So, exactly why did you decide to write about yourself in the third person on your website? Did you think it would make you sound more professional? Like you’re a big fancy impressive company? Or did you just do it because everyone did and ‘that’s just how it’s done’? Whatever your reason, I’m betting you also thought, ‘Damn this feels weird. Do I sound like a twat? I’m pretty sure […]

10 Super Easy Ways to Improve Your Website’s Copy

Fact: Nobody’s going to buy from you if they think you’re an amateur. Or if they think you’re lazy. Or an imbecile. Or self-centred. But you’re probably making a whole bunch of mistakes in your website’s copy that convey exactly those sentiments. Exclamation points your favourite bit of punctuation? Amateur. Or imbecile, depending on your point of view. Text littered with clichés? Lazy. Talking about yourself too much? Self-centred. So […]

Don’t Make These Godawful Mistakes on Your Website

Having a website is pretty standard procedure for freelancers and biz owners these days. This is good. This is something you should do too if you want to run a successful online business. But you know what else appears to be standard procedure, and is definitely not something you want to do? Ugly, user-UNfriendly, psychedelic shitpiles for websites. I’ve seen a lot of these lately and I’ve noticed a few […]