Website Tips

How I Ranked My Freelance Writing Website #1 on Google

If you’re a freelance writer in Edinburgh, stop reading now. THIS INFORMATION IS NOT FOR YOU. *hisses* Okay, now let’s talk about how I got my freelance writing website, EdinburghCopywriter.com, to rank number one on Google, almost immediately bringing me a big case-study job for a lovely new client down the road from me, a half-day’s work for an agency in the city, AND a surprise request from an editor […]

How to Make a Website for Your Copywriting Business (WITHOUT Melting Your Brain)

Holy shit, you’re starting a copywriting business? That’s badass. AND TERRIFYING. If technology is not your forte, you might think you’re not capable of setting up your own website. BUT YOU ARE. Honest. I’ve helped tons of people – many self-proclaimed technophobes – set up their own websites with the instructions below. That’s not to say all of them found it easy – but they got there in the end, […]

9 Ways You’re Destroying Your Personal Brand’s Reputation

Having a personal-branded business doesn’t mean you can just do whatever the hell you want with it. I mean, you can, since it’s your business and whatever. But if you want to, you know, make money, you shouldn’t. Here are some things you should most def avoid: 1. Flaunting Your Lack of Confidence Wait, what? Unconfident people don’t flaunt anything, do they? Well, sure, maybe not overtly. But that doesn’t […]

9 Popular Bits of Online Business Advice I Gleefully Ignore

Jesus Christ, there is SO MUCH online business advice out there. Some of it’s good, a lot of it’s shit, and most of it is regurgitated crap you’ve read 673 times before. Today I’ve decided to share a few of the main pieces of advice out there that I gleefully ignore, in the order that you are probably supposed to do them in. 1. Offer a free multi-day email course […]

Why You Need to Back Up Your Shit (and How to Do It)

If you’ve visited Untamed Writing over the past few days, you may have noticed it’s been, er, absent. I first noticed on Monday afternoon that the site wasn’t loading properly. Occasionally it would appear, but usually? No dice. I had a Skype call with a client that afternoon, and I figured the problem would have resolved itself by the time the call ended. It hadn’t. And it still hadn’t over […]

What NOT to Say On Your Freelance Writing Home Page

How many times have you seen one of the following when you first landed on a website? ‘Hello!’ ‘Welcome!’ ‘Welcome to [site name]!’ ‘Welcome to my little corner of the internet!’ And how many times did you then go on to purchase something from said website? Can’t remember? Well then, let me tell you. The answer is zero. It feels natural to write a welcome message like that on your […]

Should You Refer to Yourself as ‘We’ On Your Website?

Hey, so remember that time we talked about how douchey it is to talk about yourself in the third person on your own website? Yeah, I’m really glad you decided to stop doing that, because ugh. So gross. But now there’s something else we need to address: your use of plural pronouns on your own website when you are the only person behind your website. There’s a growing trend of […]

7 Changes to Improve Your Freelance Writing Website

Most freelance writers’ websites suck, if they even have one at all. That’s great! Because it means you have the opportunity to outshine all those lowly freelance writers with crap/non-existent websites. (I realise I may have just called you ‘lowly’. Sorry ‘bout that. But you won’t be for much longer!) Seriously, these things I’m about to tell you to do are ridiculously simple. And easy, for the most part. But […]

Should You Write About Yourself in the Third Person on Your Website?

Why did you decide to write about yourself in the third person on your website? Maybe you thought it would make you sound more professional. Or perhaps like you’re a big fancy impressive company? Or, and I’m guessing this hits a little closer to home, did you just do it because everyone else does, so that must be what you’re supposed to do? Whatever your reason, I’m betting you also […]

10 Super Easy Ways to Improve Your Freelance Writing Website’s Copy

Fact: Nobody’s going to buy from you if they think you’re an amateur. Or if they think you’re lazy. Or an imbecile. Or self-centred. But you’re probably making a whole bunch of mistakes in your website’s copy that convey exactly those sentiments. Exclamation points your favourite bit of punctuation? Amateur. Or imbecile, depending on your point of view. Text littered with clichés? Lazy. Talking about yourself too much? Self-centred. So […]