Writing Tips

How to Write Sales Copy That Will Make You Feel Really, REALLY Awful About Yourself

There’s a certain tone of voice some biz owners use in their sales copy that irks the shit out of me. It is the internet marketing equivalent of Chad from the high school track team. I call it Bro Copy. Which according to a friend of mine is not a term I coined, but one he did during a chat we had, so I am going to throw credit over […]

How to Write in a Consistent Tone of Voice When Your Mood Changes ALL THE GOD DAMN TIME

You know what your voice sounds like. You write in it every day, after all. (Haha, just kidding. Did I make you feel inadequate by implying everyone else in the world writes every day?) The trouble is, this is a business you’re running here. And you need your voice to come out the same every time you write. You know, so you look consistent and professional. You don’t want to […]

Your Specialist Niche Isn’t Enough: How to Become the ONLY Choice

If you’ve done any research into building a business at all, you’ll know all about the importance of – *shudder* – niching down. In this progressively tighter-packed sardine tin we like to call the internet, everyone screams about the importance of ‘niching down’ and ‘standing out’ and ‘being different’. And this is true to an extent. Those things are important. But they are not ALL you need. You could have […]

On Writing: How Much Description is TOO Much?

I started reading Geek Love by Katherine Dunn last year, and god, it was dense. Now, I am not someone who perseveres through books she’s not enjoying. I will dump that shit faster than my boyfriend the day before Valentine’s Day. (Side note: I like the 10% rule. If you’re not interested by 10%, put the book down and move on. Also applies to boyfriends, probably.) But this book had […]

9 Popular Bits of Online Business Advice I Gleefully Ignore

Jesus Christ, there is SO MUCH online business advice out there. Some of it’s good, a lot of it’s shit, and most of it is regurgitated crap you’ve read 673 times before. Today I’ve decided to share a few of the main pieces of advice out there that I gleefully ignore, in the order that you are probably supposed to do them in. 1. Offer a free multi-day email course […]

5 Lessons from a Group Writing Challenge

Last week I shared my own lessons from the 28-day writing challenge. But I am just one person! An awesome person, admittedly, but still only one. So I thought it’d be fun to share some of the insights from everyone else who took the challenge alongside me. Here’s what this beautiful burgeoning community had to say: Accountability Works One of the main reasons I started this challenge was to help […]

Do You Wish You Wrote More? JOIN ME ON THIS QUEST.

Ever got into such horrendous productivity habits that you end up like this: ‘Ugghhh. I need to write. But I can’t remember how. I hate myself.’ And then you stare vacantly into your coffee for three hours lamenting your entire life’s purpose and wondering if you will ever achieve anything worthwhile in this pitiful existence of yours. Uh, yeah, no. Me neither. But you do wish you wrote more, right? […]

How to Not Instantly Forget All the Shit You Learn

Do you ever feel like there is just TOO MUCH TO LEARN? Which sucks, because you want to be smarter and, you know, intelligible in conversations over dinner. And so you try to devour everything as quickly as you can to make time for it all. Or, at least, you feel like you should devour as much as you can as quickly as you can. Well, I’m sorry to tell […]

Unproductive at Home? 4 Steps to Make Your Home Office Work for You

Last year I wrote a post about the importance of having a work space outside of your home. Because sometimes you just can’t get into the right frame of mind to work from home, right? It happens to all of us. We just don’t want to do the work. ‘Screw you, home office! I’m going to do some other very important tasks right now, like cleaning the bathroom, washing the […]

How to Edit and Proofread Your Own Work Better

I find catching mistakes in my own work very easy. Sure, the occasional typo slips into a blog post, but mostly I manage to sweep them all out before I publish. And I do it immediately after I’ve finished writing the first draft (usually). I often advise other people to take a break from their work before they proofread it, because otherwise they’ll be too familiar with what’s on the […]