I’ve tried to write this blog post countless times over the past few months, but it never came out right. It’s annoying really, because I’m itching to get back to blogging, but there’s something I need to say before I can. So, fuck it, I’m just gonna keep it simple.
So here’s the thing – a sort of confession, if you like. And it’s this: I’m… not that interested in copywriting. I mean, I am, but it’s only ever been a means to an end for me. I look at other copywriters online and I see them tweeting about advertising campaigns and ripping the piss out of terrible bits of copy they’ve found, and I just look at it and I’m like… (whispering to myself) who cares???
I mean, yes, I find copywriting interesting in the way you find anything interesting once you learn about it and try it and turn out to be quite good at it. But it’s not as if I grew up thinking, OH BOY, I CAN’T WAIT TO WRITE WEBSITE COPY ABOUT MORTGAGES FOR FIRST-TIME BUYERS!!! And I definitely didn’t think I couldn’t wait to teach other people how to write website copy about mortgages for first-time buyers. God. Did that even make sense? That’s some double-negative shit right there.
I guess what I’m trying to say is this: sure, I’m interested in copywriting – but I don’t want it to be my everything, and I never have. Moving my copywriting services to a separate site earlier this year turned out to be a stroke of genius. Not just because the new site has provided 90% of my income this year, but because it means I now have the freedom to do whatever I want with Untamed Writing, since I don’t have to consider whether it will make me enough money to live on any more.
This is honestly such a great fucking feeling, because Untamed Writing is basically my life partner and it felt like we were on the brink of divorce. I may even have been having flirtations with a newer, younger website. But I’m over that now. It was nothing serious. I love you, UW. And I’m here to stay, if you’ll have me. Hahaha, just kidding. You don’t have a choice. I’m not going anywhere and there’s nothing you can do about it, because you are a website.
Ahem. So. What exactly does this mean? What will the site be about from now on? Hmm, well, I’m not sure how to answer that. There’s a lot I want to write about. Maybe it’d be easiest to think of it as a shift from a business website to a more personal one. If I had to summarise, I suppose I’d say: I’m going to stop blogging about how to make a living writing, and start blogging about how to live the life that’s right for you, and be wholly yourself, without letting other people’s bullshit hold you back. So, like, the lifestyle version of the business stuff I’ve been writing about all along, I guess?
But I don’t really know how it will turn out. The only thing I can promise? Is that I’m going to write about what I want to write about, not just what makes sense business-wise.