You might feel accomplished after writing a super long piece of copy that took you ages. But did you really need to use all those words? Or could you have said it with fewer?
And, more to the point, should you have said it with fewer? (Probably, yes.)
Consider this: if you have a giant suitcase and 43 items you’re taking with you, it’s easy to toss it all in. But it’s also more cumbersome and more likely to get jumbled up.
Whereas if you have a smaller suitcase for your 43 items, it’s going to take a lot more skill to fit everything in – but it’ll be so much easier to find what you’re looking for and get where you’re going.
It’s more efficient. More effective.
And it’s the same thing with words: writing shorter pieces requires the ability to pack the same amount of meaning into fewer words. But the result is so much more readable, more interesting. And readers are more likely to take note.
So the next time you write something, I challenge you to go back and see how many words you can cut out without losing any meaning.