Writing a blog can be hard. More to the point, continuing to write a blog after you’ve been at it for a while can be hard. Especially if you’re struggling to think up new angles on your chosen topic – which is probably related to whatever it is you sell, right?
Well, I’ve got some good news.
Not everything on your blog has to be about the products or services you sell. In fact, I’d say you should blog about other stuff.
Because if you do that, your customers, clients, readers and whoever else stumbles upon your blog will get to know you. Ideally, they will really really like you. (Some will, some won’t. Focus on the ones that do, or you’ll go crazy and begin to wonder why the hell you wanted to start your own business in the first place.)
Here are some of the nice things that’ll happen if you blog about shit that matters to you:
- People who are like you will like you.
- People who have the same interests as you will like you.
- People who can relate to your stories because they’ve been through the same thing as you (or are currently going through it – in which case your stories are even more poignant) will like you.
- If you’re open and honest and, well, not a total dickwad, people will like you.
And those are the people who will become your biggest fans. Those are the people who will devour every word you utter. The people who will buy your products, hire you, recommend you to others.
Don’t get me wrong. This isn’t a license to blab on about the minutiae of your life. But you can write about whatever the hell you want, so long as you make sure it’s useful and relevant to your target audience.
Sure, the biz-related advice you dole out can help your readers. But so can telling stories about things you’ve accomplished, challenges you’ve faced and epiphanies you’ve had. Those things can provide a much-needed dose of inspiration, show people that it CAN be done, and let people know they’re not alone.
And the best part? You’ll end up working with the people you actually want to work with, because you’ll have shit in common with them.